I was at a recent event out in the sticks from London for a change, technology based and all about the future of a particular layer of mobile development. Something that might affect all of us in the future and as I looked round the room I was struck by the fact that 90% + people there were over forty if not fifty years old. It made me think, is it true that when it comes to the big moves in the game the decisions and politics that shape our world at that level are still made by older grey men?
The magazines and blogs would have us believe that the movers and shakers of the technology world at this time are all young men and women reinventing that world and beginning to control the levers of power in that setting. In small numbers that might well be right and hopefully that will continue to grow as it is a healthy platform to build on. But from many years of negotiating deals on a global basis, it has always been clear to me that when the big decisions are to be taken it seems to return to a table with either one powerful older man or a board of older males, very rarely women to make the final sign off.
Now it is not for me in this piece to fight the cause for this to change, rather it is to accept at this point that this might be the status quo and how to deal with it. When I talk to founding teams of growth companies most of the time there is a certain naivety about who or what they are going to have to deal with over the coming years. They want to do deals, partner and expand internationally but seem to be leaving it to trust that the people that they have to engage with will be similar in thought to themselves. Now this might be true for a limited number of cases within that shiny new circle of emerging players, but when you look into who they will have to deal with on a regular basis as they scale that certainly changes.
That optimism and idealistic approach that has galvanised their companies and belief that others across the table are there to help them grow will be shattered at some point. As they continue to underestimate the nature of big business and a set of long-established rules for playing in that pool, increasing numbers will find their ambition blunted. Well we won’t deal with these people or type of companies I hear them say, well good luck with that, given when you trace back the lines of power to the centre how much control of markets these people have.
A better strategy would be to wise up to the reality of global business, learn the rules fast and begin to accept that not everyone has their company’s best interests at heart when working closely with them, internal or external. Numerous up and coming companies over the years blast out major PR announcements about global deals with big names either in direct sales or joint venture plays. Only for me to discover as I do when generally picking up the pieces afterwards, that the majority of the margin created has stayed with and will continue to stay with the big name player involved. This cannot always be avoided, this is real life and the pressures from larger players can be enormous, but it does not need to be the norm if handled with the right knowledge, attitude and experience on board.